ABOUT

Our Why

The world needs great leaders. You, as a leader and potential leaders desire to build leadership capacity. We believe our methods of “sticky learning” will promote discovering, experiencing, and internalizing effective leadership attributes that will transform individuals, teams, and organizations to achieve desired outcomes.

We accompany you as you discover and develop your leadership capacity to drive personal growth, team development, and organizational results, and for our beneficial why, we support youth in discovering their unique potential.

Who We Strive To Be

CHALLENGE

We strive for the courage to challenge ourselves and to challenge you to do hard things.

HUMILITY

We strive because, as imperfect human beings, we are learning just like you.

RELATIONSHIPS

We strive to know you, respect you, and meet you where you are.

INTEGRITY

We strive to live the principles we espouse and teach.

SERVICE

We strive to have a servant’s heart; a true expression of love for others.

TRUST

We strive to earn your trust in accompanying you on a journey of transformation.

ENJOYMENT

We strive to make learning together joyful and memorable.

AGENCY

We believe we all get to choose.

OUR TEAM

Bruce R. Hough, Partner

With more than 30 years of C-Suite Experience in private and public companies and NGOs, Bruce brings a wealth of experience on what to do and what not to do in your company and your professional life. Having pioneered and entrepreneured his way through professional life, Bruce enjoys giving back through civic, educational, and humanitarian leadership.

Besides his wife, ten children and 23 grandchildren, Bruce is an active outdoorsman and is combining two things he loves most: Leadership Development and Adventure.

His degrees are in Journalism (A.A. Ricks College), Management (Marriott School of Management, Brigham Young University), Organizational Leadership - Global Leadership - Servant Leadership (M.A., Gonzaga University), and Executive Management (Certificate, Harvard University)

Adrian B. Popa, Partner

Adrian B. Popa is an Associate Professor of Organizational Leadership at Gonzaga University. Adrian studied under Dr. Salvator Maddi's pioneering research at University of California, Irvine in the early 1990s, seminal research in the field of psychology that changed the perception of stress from an evil to be avoided to an intrinsic part of life that can be beneficial when treated as a challenge. Adrian’s former clinical practice, current research, and teaching continue to shape his work with leadership and resilience that impact and shape human performance and thriving.

Adrian was born and raised in Romania, where he continues to serve, teach, and partner with colleagues on scholarship and other training initiatives. Adrian enjoys mountaineering, surfing with his kids and childhood friends, sea kayaking, and exploring the world. He has a heart for service, facilitating and applying timeless lessons & practices of resilience with all committed to a lifelong search for meaning and greater purpose in life and careers.

His degrees are in Psychology (B.A., the University of California at Irvine), Social Work (M.S.W., California State University of Long Beach), Public Administration (M.P.A., University of Utah), and Doctor of Philosophy (Univ. of Utah)

Martin Frey, Senior Advisor

Martin Frey is a successful business leader, active angel investor, and an accomplished mountaineer and sailor. In April 2016, he completed an 11-year journey to become the first person to climb the world’s Seven Summits – the highest peaks on each continent – and to sail the Seven Seas.

Martin’s groundbreaking achievement follows an illustrious 33-year business career that included 13 years in Silicon Valley as a senior director for Cisco, where he ran a global support organization for Cisco’s largest customers. In 2004, he moved to Utah, where he served as managing director of the Utah Governor’s Office of Economic Development, developing and leading programs to create, grow and recruit Utah businesses.

Martin is passionate about inspiring the next generation of entrepreneurs and actively offers his time and talents to a wide array of organizations in his community.

Martin graduated from BYU in Mechanical Engineering and from Harvard’s Advanced Management Program.

Sam Schroeder, Product Manager

If it has to do with adrenaline, adventure, and a motor, Sam is in. Sam loves to go to the mountains and roll over the rocks in his Jeep, experience the freedom that comes with riding his Harley on an open road, flipping a jetski on open water, or plow through a snow filled mountain valley on a snowmobile.

Sam has participated in humanitarian projects in The United States and in Central America. In those experiences Sam has developed a love to lead and serve those he works with.

Sam is a Graduate of Utah State University with a bachelor’s degree in Human Experience Design and Interaction.

What We Do

We facilitate the discovery and “sticky” learning of leadership capacity for individuals, teams, and organizations through adventurous, outdoor, and transformative experiences. Additionally, we provide mentorship and support to outdoor youth development organizations.

What does success look like for us?

We succeed when you succeed. We are successful when we observe you – our partners, clients, and friends – demonstrating leadership principles in your lives and organizations that produce positive results and your encouragement to others to find their leadership capacity.

What is the test of Leadership Capacity?

Leading yourself

– Do you know yourself, your values, and character?

Leading a Team

– Is the team cohesive and do its members rise and grow?

Leading an Organization

- Was a larger purpose pursued and achieved?

Leadership Competencies We Will Learn Together

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